Book chapter in bestseller publication

The reference book “Marktplätze im Umbruch”, is now a bestseller in the area of “IT, digitalisation and industry 4.0”.

Dr. Thomas Altenhain, Konrad Ess and Attul Sehgal contributed to this publication with the chapter “Nur Bares ist Wahres – Kundenbindung in Zeiten der Digitalisierung des Retail-Bankgeschäfts”.

The authors elaborate on the digitalisation of economic life and why CLO programmes are a suitable instrument to meet the obstacle of technical progress affecting customer loyalty.

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