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Book chapter in bestseller publication

The reference book “Marktplätze im Umbruch”, is now a bestseller in the area of “IT, digitalisation and industry 4.0”. Dr. Thomas Altenhain, Konrad Ess and Attul Sehgal contributed to this publication with the chapter “Nur Bares ist Wahres – Kundenbindung in Zeiten der Digitalisierung des Retail-Bankgeschäfts”. The authors elaborate on the digitalisation of economic life[…]